Digital Marketing Specialist (SEM & Technical SEO)

Location: Penang | Full-Time

Company Overview – Contacthings

Contacthings is a Penang-based engineering company specializing in automated test solutions, thermal control systems, and custom equipment development for the semiconductor industry. We provide end-to-end support — from test sockets and fixtures to automation equipment and instrumentation.

Job Description

We are looking for a proactive Digital Marketing Specialist to take ownership of our digital growth engine. Based in our new headquarters, you will play a critical role in enhancing our online visibility and ensuring our digital presence is fast, discoverable, and future-proof.

As our Digital Marketing Specialist, you will join a fast-paced team dedicated to scaling our brand in the technology and semiconductor sectors. You will be responsible for the health and performance of our global digital platforms, collaborating closely with content creators and sales teams to ensure our marketing efforts translate into measurable business growth.

Key Responsibilities

• Performance Marketing (SEM): Lead the strategy and execution of Google Ads campaigns, including search, display, and remarketing, to maximize lead generation and ROI.
• Technical SEO & Site Health: Take ownership of technical SEO tasks, including site architecture, crawling, indexing, and structured data, to ensure optimal search engine performance.
• Website Optimization: Identify and execute performance initiatives to improve Core Web Vitals, site speed, and mobile responsiveness for a premium user experience.
• Conversion Strategy: Manage and optimize landing pages and website taxonomy to improve conversion rates and streamline the user journey.
• Data Analytics & Reporting: Monitor digital performance using GA4 and Search Console, providing actionable insights and reporting on key metrics such as traffic, conversion, and cost per lead.
• Stakeholder Collaboration: Work across departments to align digital marketing tactics with broader business goals, bringing insights on the latest SEO trends and best practices.

Requirements

• Experience: 2–3 years of hands-on experience in SEM and SEO, preferably in a B2B or technology-focused environment.
• Technical Expertise: Deep understanding of Google Ads, Google Analytics, and technical SEO principles (semantics, canonicalization, and schema markup).
• Analytical Mindset: Strong ability to interpret complex datasets and troubleshoot technical blockers to improve search rankings.
• Communication: Excellent interpersonal skills with the ability to explain technical concepts to non-technical team members.
• Education: Degree in Marketing, Data Science, Business, or a related field.

Benefits

• Competitive salary & incentives
• Career growth & skill development
• Innovation-driven environment
• Medical & Insurance Coverage
• EPF, SOCSO, EIS

How to Apply?

Email your resume to: hiring@contacthings.com